Why is Azure Media Services important for small businesses?

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Azure Media Services is a platform that is being built on the side-lines of cloud computing. It is interesting to note that this service helps the developers to create scalable media management and delivery applications. In this context, it is important to point out that data management, execution, analytics, and high-performance computing are the essential requirements of any business that is looking forward to creating a stir in the competitive business world. Azure Media Services developed by Microsoft provide all these important features.

You can perform all of these from a cloud-based platform by reducing space requirements and capital investments. The Azure Media Services is a full-time service that promises to reap rich dividends for a company in the near future. Many call it a versatile solution that promises to save money without sacrificing productivity and functionality.

For instance, it allows the developers to construct sites by utilizing PHP, Python, and ASP.NET.The cloud services of Azure Media Services can also support automated deployments. Microsoft’s platform service is used so that large applications and services can be created by the developers which further boost their productivity. By using Azure Media Services by Microsoft, you do not have to worry about data management. The SQL database works to scale and extend applications in the cloud with the use of latest server technology. If you are using the latest version of Azure Media Services, then you do not have to worry much about managing your media services. This platform would readily create an API built HTTP socket that would help you to perform tasks seamlessly. It also facilitates the proper management of library class which further provides an easy way to connect with the services.

Developers and media companies trust and rely on Azure Media Services for the ability to encode, protect or encrypt, index, and deliver videos at scale. We have also worked with several enhancements to Media Services including the general availability of the new Azure Media Services v3 API, as well as updates to Azure Media Player. In Azure Media Services, an Asset contains digital files (including video, audio, images, thumbnail collections, text tracks, and closed caption files) and the metadata about these files. After the digital files are uploaded into an Asset, they can be used in the Media Services encoding, streaming, analyzing content workflows.

For AMS projects, We have created the services in which a user uploads a video with some Attributes by creating the requirements, which will be saved in Azure SQL DB and Video will upload on recently created unique Input Asset Blob Container which is created by AMS Asset Job, then User will redirect to Requirement Page where all the created requirements are listed. We have implemented the Background jobs such as encoding, encryption, and indexing using WebJobs as Azure maintains HTTP session only for 4 minutes approximate and then gives a timeout error. A WebJob is a console application and it is a feature of Azure App Service

that enables you to run a program or script in the same context as a web app, API app in the background. It performs Encoding and Encryption-Decryption and Indexing of uploaded video. Here we are making WebJob running in every minute interval for checking uploaded input asset which still pending for output asset. When WebJob gets any input asset, this will create a unique Output Asset Azure BlobContainer which again created by AMS Asset Job, in this output asset, WebJob will upload all encoded files with manifest.json and thumbnail as well as all indexing files including generated vtt file. This will get uploaded to Azure Portal inside the WebJob menu of App Service. When we are getting the streaming URL after processing from web job, we can play the video using integrated Azure Media Player.


As Microsoft’s latest Azure Services can enable the companies to take into account the latest Microsoft services so that the prospect of significant data can be solved holistically. Big data have emerged as one of the most difficult propositions that have to be managed by an organization. However, as the Azure Media Services operate on a cloud-based and digital platform, it makes sure that the amount of huge amount of data can be tackled effectively.


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